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Does your social media strategy feel disjointed? 
It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.

In this on-demand webinar, you'll learn:

  • Surefire tactics for optimizing your organic and paid content
  • The difference between earned, owned, and paid social media
  • How to employ the Social Trifecta™ to optimize your social performance
  • Ways to increase your earned social media footprint

About the presenters

Jenifer Kern, CMO, Tracx Image
Jenifer Kern is the CMO at Tracx, an all-in-one deep social listening platform. An avid social media user and early adopter, she often describes herself as a “millennial at heart.” She’s a firm believer that companies able to build a truly social-centered business – adopting social as an integrated part of the entire business function – are those who will thrive in the post-digital future.
Kara Ferguson, Sr. Social Media Analyst, Tracx ImageKara Ferguson is the Sr. Social Media Analyst at Tracx. In this role, she develops and managed the services unit offering Tracx clients creative and consultative efforts to enhance their social media marketing efforts. From custom reports to on-demand consulting to game-changing social media strategies, Kara and her team can ask the right questions and help brands lead in this brave new world.

Watch now: