Not all social media is created equal. For instance, did you know that 70% of the conversations about your brand occur away from your owned channels?
Owned, earned, and paid social media all combine to create a full picture of your brand’s social media presence. If you’re missing visibility into any one of these three, then you’re making business decisions based on only a portion of the information.
Watch this on-demand webinar to learn why a "listen-first" philosophy sets your team up to discover game-changing opportunities before your competitors do.