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OEP-Webinar-Images_Twitter2 1024x512.pngNot all social media is created equal. For instance, did you know that 70% of the conversations about your brand occur away from your owned channels? 

Owned, earned, and paid social media all combine to create a full picture of your brand’s social media presence. If you’re missing visibility into any one of these three, then you’re making business decisions based on only a portion of the information.

Watch this on-demand webinar to learn why a "listen-first" philosophy sets your team up to discover game-changing opportunities before your competitors do.

In this on-demand webinar, you'll learn:

  • What the difference is between owned, earned, and paid social media
  • How owned, earned, and paid social media work together
  • Ways to create more valuable content through listening


  • Neal Schaffer, Founder at Maximize your Social
  • Rebecca Lombardo, Director of Strategic Services at Tracx
  • Robyn Showers, Director of Content & Social at Tracx (Moderator)



Download webinar: